论文与专著
论文与专著
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张洁
副教授
性别：女 学历：研究生 学位：博士
联系方式：zhangj2@zufe.edu.cn 办公地点：9-402
电子商务系
研究方向：消费者行为、供应链管理、电子商务、信息系统等。

近年来主要研究领域包括：消费者行为、供应链管理、电子商务、信息系统等。部分著作和论文列表如下：

期刊论文：

    1.Zhang Jie*,Chiang Weiyu Kein,Durable goods pricing with reference price effects, Omega-International Journal of Management Science, 2020, 91: 1-12.

    2.Zhang Jie*,Chiang Wei yu Kevin,Liang Liang,Strategic pricing with reference effects in a competitive supply chain, Omega-International Journal of Management Science, 2014, 44: 126-135.

    3.Zhang Jie*,Can MOOCs be interesting to students? An experimental investigation from regulatory focus perspective, Computers & Education, 2016, 95: 340-351.

    4.Huang Liqiang,Zhang Jie,Liu Yuan *,Antecedents of student MOOC revisit intention: Moderation effect of course difficulty, International Journal of Information Management, 2017, 37(2): 84-91.

    5.Liqiang Huang,Zhang Jie*,Hefu Liu,LiangLiang,The effect of online and offline word-of-mouth on new product diffusion, Journal of Strategic Marketing, 2014, 22(2): 177-189.